Spotlight

LATEST NEWS

Programmatic DOOH is the present: why Nigerian marketers must act now (2026)

There is a particular kind of complacency that afflicts markets that believe distance...

Anthropic upgrades Claude with ability to use computers, complete tasks autonomously

Artificial intelligence company, Anthropic, has introduced a major upgrade to its...

IMC

Okonmah, TPT Account Director Sets Up Foundation

The Account Director of TPT International, Mr. Joseph Okonmah, FNIPR, who recently...

APRA Commences Initiative to Change Perception about Africa

African Public Relations Association (APRA), the umbrella body for public relations...


Features

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest...