Spotlight

LATEST NEWS

Executive transition signals a new phase at UBA

United Bank for Africa has unveiled a fresh round of executive appointments set to...

MARKETING EDGE ONTV dedicates full broadcast to life and legacy of John Olulope Ajayi this Wednesday

This Wednesday, MARKETING EDGE ONTV will dedicate its entire 30 minute broadcast...

IMC

Indigo Wins NBC's PR Business

Integrated Indigo Limited, one of Nigeria’s leading Public Relations agencies,...

Publicis Groupe secures Asda's £95m media and creative businesses

Asda has handed both its creative and media accounts, worth an estimated £95 million,...


Features

How marketers use Insight to drive personalised growth

As the marketing landscape continues to move in line with consumers change in...

Mind the gap: rebuilding marketing’s effectiveness muscle

In a world where every click, view, and transaction is recorded in real time,...

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more...