Spotlight

LATEST NEWS

TVC Communications salutes John Ajayi’s lasting influence on Nigeria’s Media Industry

TVC Communications salutes John Ajayi’s lasting influence on Nigeria’s Media...

QVT Media mourns John Ajayi, extends condolences to MARKETING EDGE

QVT Media has expressed deep sympathy to MARKETING EDGE following the passing of...

IMC

PHD wins Delta Air Lines global media business

Delta Air Lines has appointed Omnicom Media Group’s PHD to handle its estimated...

Steve Babaeko Appointed Into New York Advertising Festival Jury

Steve Babaeko, Chief Executive Officer/ Chief Creativity Officer, X3M Ideas, has...


Features

Prestige to pressure: why Jaguar’s CEO stepped down after a rebrand catastrophe

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for...

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

Press enter to be found

As AI reshapes how people search, the laws of visibility shift quickly. Traditional...