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LATEST NEWS

Anthropic launches AI agents targeting banks’ high-value workflows

 Anthropic released 10 ready-to-run Claude agent templates on 5 May, designed for...

Ted Turner, founder of CNN and pioneer of 24-hour news, dies at 87

Ted Turner, the media mogul who fundamentally changed how the world consumes news...

IMC

Industry leaders address youth challenges, opportunities at Lagos PR Stakeholder Summit

Industry leaders recently gathered at the Lagos Public Relations Stakeholders’...

First-party data, paid search need strategic rethink, not just better tools, experts say

Every click, scroll, and search query reveals not only data but also a customer's...


Features

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...

Why credibility counts: how premium media drives brand trust and loyalty

Advertising is not just about crafting messages that resonate with audiences....

How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most...