Spotlight

LATEST NEWS

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

How the FirstBank Naira Credit Card gives unparalleled spending power

 For the average person, having a reliable payment option is important to life....

IMC

Indigo bags new award

Integrated Indigo Limited has emerged winner of the ‘West Africa’s Best in Class...

2019 General Elections: Experts decry low patronage by politicians

Barely a week to the 2019 general elections; indications have emerged that most practitioners...

Features

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest...

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly...

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...