Spotlight

LATEST NEWS

Big tech’s addiction problem just got a price tag

A California jury has ruled against Meta and Google in what is being called a landmark...

CMC Connect unveils Crisis-X, Africa’s first AI-driven crisis management platform

CMC Connect LLP has launched Crisis-X, an artificial intelligence driven crisis management...

IMC

mediaReach OMD unveils latest Edition of Mediafacts Book

Leading media agency in the West Africa sub region, mediaReach OMD, has released...

Media Seal, Bytesize for WPI Global Agency Summit in Paris

One of Nigeria’s foremost media specialist companies, Media Seal and its sister...


Features

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon...

Why children’s food marketing in Nigeria must grow up

For decades, the promise of enjoyment has been the foundation of children’s...