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Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust AI...

Verve joins global payment security bodies — fireproofing while Nigeria’s digital infrastructure burns

Africa’s largest domestic card scheme, Verve, is strengthening its payment security...

IMC

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

OAAN backs FCT regulatory agency crackdown on cluster billboards

The President of the Out-of-Home Advertising Association of Nigeria (OAAN), Sola...

Features

How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most...

How Gino and Hilda Baci turned jollof into a marketing masterclass

When Nigerians hear the word jollof, they don’t just think of food. They think...

How Nigerian brands are owning  big screen

In the recent time, cinema halls across Nigeria no longer serve only as places...