Spotlight

LATEST NEWS

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...

Disney plans to lay off up to 1,000 employees in marketing overhaul

The Walt Disney Company is preparing to cut up to 1,000 jobs in the coming weeks,...

IMC

PMI urges accelerated digital adoption by tertiary education

Project Management Institute (PMI) has once again reiterated the need for tertiary...

New ARCON law has prevented N120bn capital flight annually – Johnson

The new advertising regulation law, which transformed the Advertising Practitioners...

Features

In creativity, hierarchy does not exist

Whether an idea comes from the executive suite or the intern’s desk, its value...

Digital ads turn stores into profit powerhouses

Digital advertising is reshaping in-store retail by opening new revenue streams,...

How Goya Olive Oil became the unofficial ‘anointing oil’ of Nigerian churches

Some items in the consumer goods industry use heavy advertising to stand out...