Spotlight

LATEST NEWS

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year brings...

Coca-Cola HBC commits €5 Million to community development as foundation prepares for 2026 initiatives

Coca-Cola HBC has reaffirmed its commitment to supporting communities across its...

IMC

Global ad experts okay traditional media

Advertising experts across the globe have agreed that the traditional media will...

Dentsu Aegis acquires Cosin Consulting with plan to integrate it with Isobar Brazil

Dentsu Aegis Network has announced the acquisition of Cosin Consulting (Cosin & Associados...


Features

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling...

How quick commerce fuels overspending

Quick commerce has changed the way people shop. You can get groceries in 15...