Spotlight

LATEST NEWS

MTN Nigeria recognized in IFC report for advancing gender equality in the Workplace

MTN Nigeria Communications Plc has been featured in a newly published case study...

Mirinda rebuilds brand identity around smiles

Mirinda launched its “Smile Please” global platform on 28 April 2026 alongside...

IMC

WFA Study exposes contract gaps in brand agency deals

The World Federation of Advertisers (WFA) has released findings from a groundbreaking...

Publicis Media clinches FrieslandCampina’s global media mandate amid strong business momentum

In a major global shakeup of its media strategy, and after a competitive pitch, FrieslandCampina...

Features

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign,...

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle,...