Spotlight

LATEST NEWS

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

FirstBank, Visa launch Naira Visa debit card to accelerate Nigeria’s cashless payments drive

First Bank of Nigeria Limited has announced the launch of its Naira Visa Debit Card,...

IMC

MARKETING EDGE honours Kunle Onime as EDGE Experiential Marketing Legend of the Decade

It was a night of celebration and nostalgia as Kunle Onime, one of Nigeria’s most...

Dr. Olalekan Fadolapo: A Legacy of Excellence Beyond Borders

 At the 2025 EDGE Awards, an evening of glitz, glamour, innovation, and industry...


Features

‎Building credible brand image through EDGE AWARDS

‎The 2025 edition of the iconic EDGE AWARDS has once again beckoned integrated...

Culture is the new brief: why modern brands must shape, not follow

Advertising alone no longer drives today’s market. Audiences are not just...

Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground

The Lagos Lagoon glistened in shades of blue and gold as electric powerboats...