Spotlight

LATEST NEWS

EDGE Awards 2025: Savvy Media Africa wins Outstanding Young Marketing Agency of the Year

 Savvy Media Africa was named Outstanding Young Marketing Agency of the Year...

Experts clarify  role and Authority of Nigeria’s Advertising Offences Tribunal

In response to growing concerns and questions about the authority of the Advertising...

IMC

Udeme Ufot Charges PRCAN To Reposition

The Public Relations Consultants Association of Nigeria has been charged to reposition...

Global PR Summit moves to Accra

P World, in partnership with PRCAN from Nigeria, Brand Communications and IPR Ghana,...

OMD UK Forms New Senior Digital Team

NIPR holds memorial lecture

AAAN Picks Rector for Advertising Academy

MIPAN Gets Secretariat

Nigeria PR Report berths

Features

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on...

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy....