Spotlight

LATEST NEWS

U.S.-Iran ceasefire eases tensions, sends oil prices tumbling

A temporary ceasefire between the United States (U.S.) and Iran has eased tensions...

Zenith Bank enters East Africa with ₦11.5 billion Paramount Bank acquisition

Zenith Bank PLC has officially entered the Kenyan financial market by completing...

IMC

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Roseline Abaraonye joins global beauty giant as Marketing Director

Roseline Abaraonye has been named to a senior role as Marketing Director at Imperio...


Features

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...

Why credibility counts: how premium media drives brand trust and loyalty

Advertising is not just about crafting messages that resonate with audiences....