Spotlight

LATEST NEWS

Consumers cut back, seek comfort as global pressures mount — WARC

Economic pressure and global uncertainty are steadily reshaping how consumers spend,...

Meta hits $55bn as Google search beats forecasts, YouTube lags — WARC        

Global advertising momentum opened 2026 on a sharply uneven note, as major technology...

IMC

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food, clothing,...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

MARKETING EDGE ONTV will feature Akonte Ekine this Wednesday for the concluding part...

Features

Culture is the new brief: why modern brands must shape, not follow

Advertising alone no longer drives today’s market. Audiences are not just...

Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground

The Lagos Lagoon glistened in shades of blue and gold as electric powerboats...

Customer Service Week 2025: Brands tested in the court of public opinion

In Nigeria, customer service often exists in the shadows. It is talked about...