Spotlight

LATEST NEWS

X Launches Creator Connect to Match Brands With Creators Using AI

X (formerly Twitter) has introduced Creator Connect, an AI-powered platform designed...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform into...

IMC

Visa’s Seun Adaramola bags EDGE Outstanding Marketing Personality Award 2025

  In a career marked by transformative achievements and groundbreaking campaigns...

ADVAN not invited to ARCON/NBA-LIM Town Hall Meeting on Nigerian Advertising Law

The Advertisers Association of Nigeria (ADVAN) has expressed  concern over its exclusion...


Features

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be....