Spotlight

LATEST NEWS

PR must bridge the gap between digital agriculture innovation and public adoption- Maryam Abdullahi

As Nigeria confronts mounting pressures of food insecurity, climate disruption, and...

Stanbic IBTC Bank Nigeria PMI: New orders return to growth as selling price inflation eases to lowest in over six years

The Nigerian private sector returned to growth in February, thereby reversing the...

IMC

Nkateko Mabaso Appointed New CEO of M-Net

MultiChoice has announced the appointment of Nkateko Mabaso as the new CEO of M-Net...

Advertising agencies brace up for 2019 election

As another election year draws closer, advertising agencies in the country are positioning...


Features

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire...

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon...