Spotlight

LATEST NEWS

Moniepoint Microfinance Bank bags three awards, reaffirms industry leadership In Innovation And Inclusion

  Moniepoint Microfinance Bank, Nigeria's definitive bank for small and medium-sized...

Alibaba doubles down on “world model” AI with $290 million ShengShu investment

Alibaba Cloud has led a $290 million funding round in Chinese startup ShengShu, signalling...

IMC

9mobile commences strategic brand transition to T2, signalling bold new era of market reinvention and digital leadership

In a bold and future-forward move, 9mobile today announced the formal commencement...

Advertising industry charts fresh growth path as NAC 2025 focuses on new imperatives

In the face of the ongoing economic challenges, Nigeria's marketing communications...


Features

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social...

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food,...