Spotlight

LATEST NEWS

NIPR inducts 15 new fellows, 107 associate members at 63rd AGM in Kaduna

The Nigerian Institute of Public Relations (NIPR) has inducted 15 new Fellows and...

WPP integrates Google Earth AI to bridge gap between digital behaviour and physical reality

WPP has taken a significant step in redefining how brands understand consumers, becoming...

IMC

FirstBank Cybersecurity Career Webinar spotlights fraud prevention, urges vigilance in digital payments

At a recent cybersecurity webinar hosted by FirstBank, industry experts stressed...

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...


Features

Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground

The Lagos Lagoon glistened in shades of blue and gold as electric powerboats...

Customer Service Week 2025: Brands tested in the court of public opinion

In Nigeria, customer service often exists in the shadows. It is talked about...

Sponsorship’s effectiveness revolution

In Nigeria today, sponsorship is big business. From banks attaching their names...