Spotlight

LATEST NEWS

Microsoft’s AI cost reality check exposes enterprise adoption economic barriers

 Microsoft cancelled the majority of internal Claude Code licences across its Experiences...

Mastercard grows Africa network 45% as Nigeria leads digital payments surge

 Mastercard achieved a 45 per cent expansion of its Africa acceptance network in...

IMC

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with noise,...


Features

Nigeria’s business future hangs in the balance as Nestlé Nigeria battles back from the storm

Nigeria’s economic climate continues to tighten its grip on businesses across...

The silent reset: Why real change begins where systems fail

In the dusk of what we once called “normal,” familiar rhythms have begun...

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led...