Spotlight

LATEST NEWS

 Building beyond briefs: How client, agency relationships are evolving into true partnerships

In Nigeria’s advertising and marketing ecosystem, a quiet but steady shift is redefining...

Guinness Nigeria rises to world’s third largest Guinness market after 76 years of deep consumer connection

There is something quietly remarkable about the fact that a brand born in Dublin,...

IMC

Chain Reactions Africa’s robot acquisition sparks paradigm shift in Nigeria’s Marketing Communications Industry

Chain Reactions Africa, one of the continent’s foremost public relations and integrated...

Excellence Beyond Borders’ theme sparks industry-wide reflections on innovation, future of Nigerian Marketing Communications

The 13th edition of the MARKETING EDGE Now Edge Awards, held in Lagos, lived up to...

Features

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be....