Spotlight

LATEST NEWS

When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector,...

MARKETING EDGE founder, John Ajayi, honoured as burial rites commence with Requiem Mass

Activities marking the burial of the late John Ajayi, Founder, Publisher and Editor-in-Chief...

IMC

Absence of APCON Council is due to ignorance of the government, says Noah’s Ark boss

The Federal Government has been blamed for the lingering absence of a substantive...

Peacock Media is data driven, Ada Adheke

“We create wholistic media solutions. We are data driven, we have a depth of knowledge...


Features

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus...