Spotlight

LATEST NEWS

Aim One Company elevates Africa’s marketing talent pipeline as 30 professionals graduate from MMP 2.0, at Lagos Demo Day

Aim One Company has deepened its investment in Africa’s marketing talent ecosystem...

Unilever Nigeria opens 2026 on strong note as first-quarter revenue climbs to ₦59.2bn

Unilever Nigeria has kicked off the 2026 financial year with a robust first-quarter...

IMC

Truck Transit Park Limited (TTP) set to revolutionise logistics across Nigeria, West Africa

Truck Transit Park Limited (TTP) has unveiled plans to expand its innovative Eto...

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...


Features

Rising Fuel Prices: Experts highlight ripple effects on Nigeria’s IMC industry

As petrol prices inch perilously close to ₦1,000 per litre, Nigeria faces...

‎Building credible brand image through EDGE AWARDS

‎The 2025 edition of the iconic EDGE AWARDS has once again beckoned integrated...

Culture is the new brief: why modern brands must shape, not follow

Advertising alone no longer drives today’s market. Audiences are not just...