Spotlight

LATEST NEWS

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive vanity...

Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director

Dentsu Creative Nigeria, part of the global creative agency network, has announced...

IMC

Nigeria’s youth hold key to national development, calls for better policy communication- Sanwo-Olu

Lagos State Governor, Mr. Babajide Olusola Sanwo-Olu, emphasized that Nigeria's economic...

NIPR Lagos convenes stakeholders on policy communication for youth development

The Nigerian Institute of Public Relations (NIPR) Lagos Chapter brought together...


Features

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign,...

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle,...