Spotlight

LATEST NEWS

Executive transition signals a new phase at UBA

United Bank for Africa has unveiled a fresh round of executive appointments set to...

MARKETING EDGE ONTV dedicates full broadcast to life and legacy of John Olulope Ajayi this Wednesday

This Wednesday, MARKETING EDGE ONTV will dedicate its entire 30 minute broadcast...

IMC

Change campaign: Kelechi Nwosu unhappy with AAAN snub

Kelechi Nwosu, former Preisdent of the Association of Advertising Agencies of Nigeria...

Emotional appeal is key to winning consumers, says O’Tudor

Principal Consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor,...

Features

How junk food marketing is hijacking youth online

 In Nigeria, young people are spending more time online than ever. TikTok,...

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success....

How hiring hesitation is costing brands the best marketers

The marketing employment market is in an odd position. On the one hand, brilliant...