Spotlight

LATEST NEWS

MARKETING EDGE ONTV hosts Sola Akinsiku this Wednesday

MARKETING EDGE ONTV will this Wednesday host Sola Akinsiku on its Industry Conversation...

‎How JT Agency is redefining TEDx experiences in Africa

‎Africa is experiencing its boldest reawakenings - telling its own stories, rethinking...

IMC

PHD WECA Excels For Enhancing Business Growth

PHD West and Central Africa (PHD WECA), an affiliate of PHD Worldwide which is part...

Okonmah, TPT Account Director Sets Up Foundation

The Account Director of TPT International, Mr. Joseph Okonmah, FNIPR, who recently...


Features

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon...

Why children’s food marketing in Nigeria must grow up

For decades, the promise of enjoyment has been the foundation of children’s...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses...