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First Bank, others emerge Best Performing Commercial Banks in Nigeria in 2022 – NBS

First Bank, First City Monument Bank (FCMB) and Fidelity Bank are the first three...

Agencies must equip their businesses with right talents – Adeleye

By Felicia Nwosu Detola Adeleye, Director, Human Resources, Connect Marketing Services,...

IMC


Features

How to Combine Marketing Tech with Marketing Guts

By Greg Great marketers have great guts.  Leo Burnett didn’t need a legion...

Product Sampling, Children and Brand Ambassadorship Gets ‘Through-the-Line’ Attention

By Eunice Nze-Peters Through-the-line practitioners in Nigeria, otherwise...

What does Future Hold for IMC in Nigeria?

By Eunice Nze-Peters For IMC practitioners, 2014 was a bag of diverse blessings....