Spotlight

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‎Firewood Rice Nigeria set to unify Africa’s heritage at this year’s Jollof Festival

‎A food festival can bring together different regional cuisines, ingredients, and...

Globacom launches ‘Glo Play Up’ lottery with millions in cash prizes

Nigeria’s leading telecommunications giant, Globacom, has unveiled...

IMC

7even Interactive: A shop of young ‘rebels’

There is a new advertising agency in town, not too new though, as it is only about...

SO&U has produced some of the best brand campaigns in Nigeria says Ufot

Managing Director SO&U Advertising Agency, Mr. Udeme Ufot has said that the agency...

Features

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture....

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...