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LATEST NEWS

June 12 heroes: Tinubu celebrates journalists, pro-democracy icons

President Bola Ahmed Tinubu has placed journalists and pro-democracy campaigners...

Winners emerge at Rexona Consumer promotion, get tickets to watch FIFA World Cup 2026™ matches

Unilever Nigeria Plc has officially announced the winners of the Rexona FIFA World...

IMC

Consumers enter “protection mode” amid rising stress levels — Euromonitor

A new report from Euromonitor International revealed that more than half of global...

Economic growth to drive Nigeria’s media, advertising sector, says Remi Ogunpitan

The future of Nigeria’s media and advertising industry will largely depend on the...


Features

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as...

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

The two languages of value: Why marketers need financial fluency

Marketing and finance sit on opposite sides of the same table, yet they rarely...