Spotlight

LATEST NEWS

Dentsu to replace its CEO, Igarashi steps down after four decades

Dentsu Group has unveiled a major leadership shake-up, as its current president and...

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

IMC

Insight Redefini wins CAF account

Insight Redefini, a member of Troyka Holdings and Publicis Groupe Africa, has once...

ADVAN unveils members of NMDT as GARM kicks off operations 

To advance the course of marketing and advertising in the country, Advertisers Association...


Features

How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most...

How Gino and Hilda Baci turned jollof into a marketing masterclass

When Nigerians hear the word jollof, they don’t just think of food. They think...

How Nigerian brands are owning  big screen

In the recent time, cinema halls across Nigeria no longer serve only as places...