Spotlight

LATEST NEWS

Diageo Nigeria’s Learning for Life: Empowering 157 youths as beacon for hospitality and tourism growth

Diageo Nigeria has formally graduated 157 young Nigerians under its Learning for...

HBO Max dominates streaming sports as content share triples to 5% across platforms

 Sports programming now accounts for 5 per cent of content across leading global...

IMC

Publicis wins media duty for Unilever’s ice cream business

Publicis wins media duty for Unilever’s ice  business   Unilever has...

Jaguar Land Rover narrows global marketing hunt to three agencies

Jaguar Land Rover has intensified its global marketing review, narrowing the race...

Features

“All roles, one desk”: The rise of the solo B2B marketer

The volume and speed of B2B marketing have never been higher. Campaigns require...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike...

Creative consistency: Why festive ads with same story win every year

Every December, brands flood the season with big budgets, emotional soundtracks,...