Spotlight

LATEST NEWS

Remi Ogunpitan urges media platforms to rethink OTT strategy for African audiences

Remi Ogunpitan, Founder and Chairman of IBST Media, has called on media platforms...

X pulls back on creator pay, overhauls hours after global backlash

X revenue-sharing policies are under review after Elon Musk paused a controversial...

IMC

Meet MARKETING EDGE National Stakeholders Summit panelist – Victoria Ajayi

Mrs. Victoria Abiola Ajayi (FCCA, MBA, M.CIoD) will serve as a panellist at the forthcoming...

Discovering  power of PR: Some thoughts I shared at the Africa global PR Week, Nairobi, Kenya

By Israel Opayemi The Africa Global Public Relations Week began in Nairobi, Kenya,...


Features

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle,...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social...