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Perception builders bemoan propaganda, name-calling in campaigns

By Oghale Mafuru  Brand managers and perception builders have expressed concern...

Nigeria’s marketing communications industry keep mum on general elections

By Zion Rufus From digital out-of-home (DOOH), to the creative industry, it appears...

IMC


Features

Despite Noah’s Ark’s trophy haul, Nigeria fared badly at Cristals

The African Cristal Festival 2017 that was held in Marrakech, Morocco just over...

DRIVING EFFECTIVE STAKEHOLDERS MANAGEMENT IN PUBLIC RELATIONS

By Godfrey Adejumoh Stakeholders Management is the process of maintaining mutual...

Cannes Lions: Creative Festival Turns Iconic

By John Ajayi “Capital isn’t so important in business. Experience isn’t...