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Marketing Edge Magazine: Edition 81

Marketing Edge Magazine: Edition 81 Click Here To Download

Global: Brand managers under fire as Shrinkflation becomes widespread

By Zion Rufus From Nigeria to Pakistan, companies are grappling with soaring costs...

IMC


Features

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least...

Why PR remains the weakest link in Nigeria’s IMC mix

By DANIEL ETEGHE Despite the fact that modern Public Relations practice is...

Opera releases ‘State of Mobile Web Report’ for Africa

Opera releases 'State of Mobile Web Report' for Africa Opera has released...