Spotlight

LATEST NEWS

Modion Communications clinches Charterhouse Lagos account

By Ibidunni Banjoko Charterhouse Lagos, the first British independent school in...

ADVAN calls for further interpretation of new ARCON laws

By Felicia Nwosu To express its grievances to the new advertising laws recently...

IMC


Features

7 models for greater marketing effectiveness

Marketing suffers from a lack of consensus about what’s likely to work and...

5 Storytelling trends marketing leaders should know about

From video to VR, social media and beyond, there is a host of mediums through...

Global Creative Contests: whither Nigeria IMC professionals?

Like the FIFA World Cup, Cannes Lions is the turf of champions; attracting thousands...