Spotlight

LATEST NEWS

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...

CMOs highlight importance of measuring right marketing metrics in digital era

By Zion Rufus Today, marketers are increasingly advocating for the use of data-driven...

IMC


Features

Businesses need to overcome legacy thinking to innovate

When offering sage career or life advice to angst-filled youngsters pondering...

Glo brings back gossipy Amebo in new TVC to amplify voice plan

It was a character she internalised with aplomb. Ibidun Allison played her role...

CMOs shift focus away from customer experience

Anew survey finds that CMOs are shifting customer experience down the priority...