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New ARCON law has prevented N120bn capital flight annually – Johnson

The new advertising regulation law, which transformed the Advertising Practitioners...

Seven-Up Bottling Company & Eat ‘N’ Go Africa announce customer-centric partnership

Nigeria’s leading soft drinks manufacturer, Seven Up Bottling Company (SBC),...

IMC


Features

Consumers will spend 800 hours using mobile internet devices this year

People around the world will spend an average of 800 hours using the mobile...

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...