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ADVAN Ignites 2023 set to hold soon

By Felicia Nwosu As part of its annual tradition to ensure that its members switch...

Dubai Lynx publishes first annual Creativity Report

 Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,...

IMC


Features

Talent is never single malt

Talent is one of those words like the word, creativity. Everybody nods and agrees...

Why brands should not expect to grow market share in just one year

Brands can drive growth momentum by being ‘meaningfully different’, but...

Sports Marketing: How Man City is building an ecosystem around ‘under-served’ women’s football

Manchester City already sees women’s football as a “strategic investment”...