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Will Google stick to its 2024 plan for Third-Party Cookies phaseout?

By Zion Rufus  Google's decision to eliminate third-party cookies continues to...

Email marketing poised to reach record highs by 2025

By Zion Rufus  As the digital landscape evolves, marketers are investing significant...

IMC


Features

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times,...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing...

4 ways brands can incorporate chat messaging into marketing strategy

Chat messaging has become an effective communication channel between customers...