Spotlight

LATEST NEWS

AB InBev restructures marketing teams as U.S. consumers boycott Bud Light

By Joseph Ekeng Following a recent boycott called against Bud Light beer by American...

Ignore 5% excise duty tax, Pantami tells telcos, others

By Ibidunni Banjoko Isa Pantami, the minister of communications and digital economy...

IMC


Features

The missing link between marketers and Gen Z

Fractured skull fragments hewn from a rock on the Mani peninsula in the Greek...

Why Uber fired 400 marketers

News of Uber’s summertime sackings broke recently. An internal memo sent by...

Creating the right structure in building a global brand

What do you consider your business to be? A Lemonade stand? A small business?...