Spotlight

LATEST NEWS

SO&U restructures, appoints new brand management structure 

By Abimbola Mohammed As part of its commitment to redefine, reinvent and refocus...

Jope credits innovation to Unilever’s impressive Q1 performance

By Joseph Ekeng Unilever's outgoing CEO, Alan Jope, has attributed the firm's impressive...

IMC


Features

Has marketing lost its bottle?

From short-termism and risk aversion to misguidedly exploiting an oversupplied...

Why brands are becoming publishers

You don’t have to look far to see that direct-to-consumer companies are dining...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and...