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Reactions trail FG’s new tax policy on beer

By Felicia Nwosu Reactions have continued to trail the newly introduced tax laws...

AB InBev set to triple media spend to tackle Bud Light sales decline

By Joseph Ekeng Brewery giant AB InBev has said that it will triple its media spend...

IMC


Features

Five skills brand managers need to survive the 4th industrial revolution

There have been plenty of predictions surrounding the fourth industrial revolution...

5 Ways to make the most of reviews

Are you having a hard time getting reviews? Or get so many that you aren't sure...

The Tecno’s Transsion 48.7% market share in Africa

This is huge – Tecno parent company, China-based Transsion Holdings, now commands...