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MultiChoice to digitize 90% of cash transactions in Africa

MultiChoice Group, the South African pay-TV operator with a widespread presence across...

MARKETING EDGE ON TV hosts Nwosu tomorrow

By Oghale Mafuru Foremost advertising, marketing and brand centric television...

IMC


Features

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing...

4 ways brands can incorporate chat messaging into marketing strategy

Chat messaging has become an effective communication channel between customers...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches...