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Idorenyen warns of looming intellectual redundancy

By Oghale Mafuru The President of the National Institute of Marketing of Nigeria,...

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...

IMC


Features

Mike Adenuga’s creative imprimatur on Glo’s New TVC

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder...

How to succeed in the new media landscape

In today’s programmatic environment, advertisers are challenged by the rapid...

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary....