Spotlight

LATEST NEWS

Industry celebrates Emmanuel Agu’s distinguished marketing career, success as Ph.D Best Graduating Student

By Zion Rufus  …Accolades pour in as seasoned marketing communications professional...

WHO cautions against excess intake of aspartame by consumers

By Felicia Nwosu The Joint Food and Agriculture Organisation, a World Health...

IMC


Features

Traditional vs digital PR: the evolving role

Traditional PR v digital PR? That's the question on many marketers’ lips....

Being a marketer in a post-analytics world

The demand for custom content and instant response in digital marketing is booming....

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation –...