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LATEST NEWS

AB InBev’s market value plunges $27bln

Following Bud Light’s disastrous partnership with Dylan Mulvaney, AB InBev America...

Diddy’s direct-to-consumer liquor platform stirs reactions

By Zion Rufus Renowned music artist and entrepreneur Sean "Diddy" Combs has made...

IMC


Features

Placing your customer inside your brand story with experiential marketing

Experiential marketing connects with customers to create an exciting "first"...

Don’t create ads, create advocates

People ignore brands that ignore people. Companies that spend large amounts...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...