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Mobile subscriptions drop by 6.1 million as telcos count losses

The second quarter of 2023 has witnessed a steep decline in mobile subscriptions...

Loeries Student Expo 2023

Studying brand communications? In your final year? The Loeries Student Expo is the...

IMC


Features

MTN launches 5G Innovative technology in Nigeria’s Market

Telecoms giant, MTN Nigeria has unveiled its latest 5th G Technology application...

How marketers can navigate the new age of the internet

The promise of the internet has, arguably, not yet been fully realised. You...

The power of nostalgia for building brands

Nostalgia has always been a powerful force in marketing and its potency doesn’t...