Spotlight

LATEST NEWS

Fayrouz unveils a stunning new look, introduces exciting new flavour

Get ready for an exhilarating, thrilling burst of flavours, refreshment and a dazzling...

Airtel celebrates creative brilliance, rewards winners of ‘Imagine with Airtel’

By Kingsley Odii Airtel Nigeria, a leading telecommunications provider, has successfully...

IMC


Features

Why and how you need to redesign your marketing measurement

Brands’ usual approach to modelling marketing effectiveness is through multi-touch...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort...

Will the promiscuous relationship between clients and agencies ever end?

Don’t get me wrong - I love a great metaphor. But to be great it needs to...