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President Tinubu appoints Adewale Adeniyi as CG

By Ibidunni Banjoko President Bola Tinubu has appointed Bashir Adewale Adeniyi,...

Omnicom unveils Omni 3.0 at Cannes

By Abimbola Mohammed Omnicom Group has unveiled Omni 3.0 capabilities, a generative...

IMC


Features

Fostering creativity in the fourth industrial revolution

We are entering the Fourth Industrial Revolution (4IR). What does this really...

How brands can create human connections through laughter

When Netflights was looking to challenge industry norms with its brand refresh,...

Why measuring quickly poses challenges for digital marketers

Marketers deliver tremendous and often unrecognised value to their business....