Spotlight

LATEST NEWS

Apple knocks Burger King, wins Creative Brand of the Year for the first time

By Zion Rufus Apple, the technology giant renowned for its culture of creativity...

Coca-Cola remodels bottle for sustainable future

By Felicia Nwosu In the quest to ensure the environmental well-being of its consumers...

IMC


Features

Why client-agency relationships matter

The other day, I was attending the briefing of a highly sought-after account....

Traditional vs digital PR: the evolving role

Traditional PR v digital PR? That's the question on many marketers’ lips....

Being a marketer in a post-analytics world

The demand for custom content and instant response in digital marketing is booming....