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LATEST NEWS

Diddy’s direct-to-consumer liquor platform stirs reactions

By Zion Rufus Renowned music artist and entrepreneur Sean "Diddy" Combs has made...

Ride-hailing drivers demand 200% increase over fuel hike

By Joseph Ekeng Ride-hailing drivers in Nigeria are standing up for their livelihoods,...

IMC


Features

Big brands must not play the startup game

The answer to modern big brand market challenges is not a default to startup...

Fostering creativity in the fourth industrial revolution

We are entering the Fourth Industrial Revolution (4IR). What does this really...

How brands can create human connections through laughter

When Netflights was looking to challenge industry norms with its brand refresh,...