Spotlight

LATEST NEWS

REIMAGINING EDUCATION IN THE AGE OF AI: Why Nigeria Must Rethink How We Prepare Talent

By the Provost, 02 Academy Nigeria I have spent years working closely with young...

OOH advertising moves toward smarter measurement as OAAA, Geopath push industry overhaul

The global Out of Home advertising industry is preparing for a major transformation...

IMC

02 Academy condoles with MARKETING EDGE on the passing of its Founder & Publisher, John Ajayi

Dear Marketing Edge Team and the Family of Mr. John Ajayi, On behalf of everyone...

Insight Publicis condoles with MARKETING EDGE on the passing  of its  Founder & Publisher, John Ajayi

It is with deep shock and profound sadness that the entire Insight Publicis family...


Features

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts...

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become...