Spotlight

LATEST NEWS

Performance management in a creative environment without killing the culture

By Ayodeji Razaq, Co-founder and Group COO of The People Company Group (TPCG) I've...

What Kenya’s Historic Cannes win means for Africa and why Nigerian agencies should pay attention

Kenya has made history at the 2026 Cannes Lions International Festival of Creativity...

IMC

Sola Akinsiku attains PhD in Mass Communication, marking new academic milestone

After more than thirty years of relentless dedication, tireless learning, and unwavering...

Tony Elumelu joins Seplat Energy Board as Non-Executive Director following M&P stake divestment

Seplat Energy Plc has appointed Tony O. Elumelu as a Non-Executive Director, stepping...


Features

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of...

Mr. John Olulope Ajayi: The visionary who taught us to be “Avant-Garde”

In the landscape of Nigeria’s marketing communications sector, Mr. John Olulope...