Spotlight

LATEST NEWS

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

Juliet Ehimuan anchors TopTrends 2026 as mediaReach OMD charts marketing direction for the year

mediaReach OMD has once again positioned itself at the centre of Nigeria’s marketing...

IMC

MARKETING EDGE ONTV host Kingsley James this Wednesday

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

9mobile commences strategic brand transition to T2, signalling bold new era of market reinvention and digital leadership

In a bold and future-forward move, 9mobile today announced the formal commencement...

Features

Rising Fuel Prices: Experts highlight ripple effects on Nigeria’s IMC industry

As petrol prices inch perilously close to ₦1,000 per litre, Nigeria faces...

‎Building credible brand image through EDGE AWARDS

‎The 2025 edition of the iconic EDGE AWARDS has once again beckoned integrated...

Culture is the new brief: why modern brands must shape, not follow

Advertising alone no longer drives today’s market. Audiences are not just...