Spotlight

LATEST NEWS

Indomie Launches Africa’s First AI-Powered Cultural Praise Poetry To Celebrate Mother’s Day

Indomie, Nigeria’s most loved instant noodle brand and a trusted household staple...

The business of kids’ screen addiction: How Nigerian brands profit from 4-hour daily captive audiences

Nigerian children spend nearly four hours daily on social media, the highest rate...

IMC

Sectoral bodies rally behind National Advertising Conference 2025

Advertising Sectoral Groups have pledged full support for the upcoming National Advertising...

MARKETING EDGE counts down to Its most anticipated National Marketing Stakeholders’ Summit & Awards

With excitement and optimism building, all eyes are on MARKETING EDGE as it prepares...


Features

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision....

The capital gains tax crossroads: Why Nigeria must balance revenue ambitions with market confidence

Nigeria announced a new Capital Gains Tax (CGT) framework. This move intended...