Spotlight

LATEST NEWS

 Building beyond briefs: How client, agency relationships are evolving into true partnerships

In Nigeria’s advertising and marketing ecosystem, a quiet but steady shift is redefining...

Guinness Nigeria rises to world’s third largest Guinness market after 76 years of deep consumer connection

There is something quietly remarkable about the fact that a brand born in Dublin,...

IMC

How MARKETING EDGE became the toast of Abuja @ NAC 2025

Indeed, even across the globe, it is not every day that a publication rises beyond...

Sahara Group Foundation launches its 16th Sahara Go Recycling Hub to boost environmental sustainability, economic empowerment

Sahara Group Foundation, the corporate social impact arm of Sahara Group, has commissioned...


Features

Instagram hacks: Big Tech silences UK awareness campaign

A public-awareness campaign urging Instagram to take responsibility for rising...

AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in...

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...