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PR in Nigeria: Unfortunately, we have sold ourselves very poorly- Badejo-Okusanya

By Zion Rufus  Yomi Badejo-Okusanya, Group Managing Director at CMC Connect (Perception...

EXCLUSIVE: EXMAN new exco unveils action plan, pledges to consolidate on existing legacies

By Felicia Nwosu The Experiential Marketers Association of Nigeria (EXMAN) has...

IMC


Features

Our new digital OOH concept targets everyone it can reach, says Andem, Iris Exposures

Schola Andem is the Chief Operating Officer (COO) of Iris Exposures, a subsidiary...

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new...