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Diageo’s cutting-edge AI tool revolutionizes brand packaging

By Kingsley odii In a groundbreaking move that is set to transform the world of...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

IMC


Features

Amazon breaks $200bn mark, still world’s most valuable brand

Amazon has become the first brand in Brand Finance Global 500 ranking to exceed...

Conscious consumerism to have significant impact on marketing in 2020 – Warc

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey...

Will tech threaten the role of media agencies this year?

Traditionally, the role of media agencies can be explained simply as this: assemble...