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LATEST NEWS

Odiri Erewa-Meggison appointed Chairman of MANEG

By Zion Rufus  The Manufacturers Association of Nigeria Export Promotion Group...

Nestle Nigeria trains journalists on nutrition, sustainability

By Abimbola Mohammed  In a bid to encourage vibrant journalism, Nestle...

IMC


Features

Why has beer advertising lost its bottle?

It used to be said that people didn’t drink the beer, “they drank the advertising”....

Start the year with a marketing plan

A new year - a fresh start! Everybody is rested after their year-end break and...

Your brand is only as strong as your content

This isn’t being dramatic. Content is what connects your consumers’ needs...