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LATEST NEWS

Anietie Udoh lands prestigious NYF Jury role, emerges Nigeria’s sole voice on global panel

Anietie Udoh, Director of Marketing at Marketing Edge, has secured a major international...

WPP taps Estée Lauder’s Choueiri for new chief information officer role

WPP, which has an ambitious blueprint to transform from a conventional agency holding...

IMC

Creative minds debate the chaos, clarity of briefs as Jolomi Awala calls for “brief therapy sessions”

A spirited discussion erupted on LinkedIn after Jolomi Awala, Executive Creative...

Nigeria poised to lead Africa’s digital advertising boom with 84% market share by 2029

Nigeria’s advertising landscape is undergoing a major digital transformation, with...


Features

Soft life, hard currency: How Africa’s Gen Z is redefining luxury and value

For decades, success in Africa carried a single image: endless hustle. It meant...

The beginner’s edge: why agencies lose their spark after day one and how to get it back

The anxious energy, sharp dressing, and burning curiosity of the first day at...

From mindshare to market share: Why accessibility wins in B2B

For decades, B2B marketers have chased mental availability, the art of being...