Spotlight

LATEST NEWS

How Nigerian brands turned Mother’s day 2026 into a linguistic, visual, and cultural showcase- Part 2

If Part 1 of Mother’s Day 2026 demonstrated how Nigerian brands moved from generic...

TECNO CAMON 50 Series launches as the pocket imaging master, productivity engine

TECNO has officially unveiled the TECNO CAMON 50 Series, introducing CAMON 50, CAMON...

IMC

Nigerian advertising spend set for unprecedented growth as industry leaders project rising adspend in future

By Felicia Nwosu and Abimbola Mohammed Advertising in Nigeria is no longer just...

Marketing Edge salutes media partners for their support at EDGE Awards 2025

MARKETING EDGE, Nigeria’s leading consumer-focused publication, has expressed sincere...


Features

Fintech as growth infrastructure: How Nigeria became Africa’s digital finance powerhouse

From 30% financial inclusion to $543.3 million in revenue — the remarkable...

MultiChoice’s price slash: Strategic pivot or silent plea for survival?

When a family in Lagos walked into a retailer in November 2025 and found a DStv...

Nestlé Nigeria keeps empowering rural women, staying true to its vision of touching lives nationwide

Nestlé Nigeria continues to transform the lives of rural women across the country...