Spotlight

LATEST NEWS

 HEINEKEN reshapes global agency structure, retains dentsu, Publicis in strategic marketing overhaul

HEINEKEN has unveiled a major restructuring of its global marketing agency ecosystem,...

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

Following last week’s widely followed conversation on the future direction of the...

IMC

FirstBank introduces Vybe hub to elevate customer experiences for DecemberIssaVybe

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s...

Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...


Features

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative...

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to...