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LATEST NEWS

Global advertising market set for another strong year as digital dominance deepens – WARC

The global advertising industry is preparing for another major expansion. According...

Ideas Origin Media kickstarts the year with a big move

Ideas Origin Media has officially moved to its new creative space in Lagos, marking...

IMC

Industry leaders address youth challenges, opportunities at Lagos PR Stakeholder Summit

Industry leaders recently gathered at the Lagos Public Relations Stakeholders’...

First-party data, paid search need strategic rethink, not just better tools, experts say

Every click, scroll, and search query reveals not only data but also a customer's...

Features

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision....

The capital gains tax crossroads: Why Nigeria must balance revenue ambitions with market confidence

Nigeria announced a new Capital Gains Tax (CGT) framework. This move intended...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it...