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Barbie movie’s global marketing campaign reinforces power of brand-based storytelling

By Zion Rufus, Toyosi Oladapo  In this ever-evolving landscape of brand partnerships...

FBNHoldings posts N206b half-year profit

FBN Holdings Plc (FBNHoldings) has posted N206 billion profit before tax in the first...

IMC

Features

Advertising productions in decline as coronavirus ravages the world

Advertising productions have been thrown into uncertainty as the coronavirus...

Technology plays crucial role in financial inclusion, says Adeduntan

I travel to meet Dr Adesola Adeduntan in Edinburgh, where he has been invited...

5 Common mistakes to avoid as a communications professional

I was on a call last recently with four senior communications professionals...