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LATEST NEWS

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury

NYF has assembled a global panel of respected strategy leaders from top-tier agencies....

IMC

Dr. Emmanuel Efe Emefienim, EDGE Outstanding CEO Legacy Banker of the Year: A Paragon of Financial Excellence

Recognising great men who have  penchant, thirst, craze, and drive for excellence...

Customer Week 2025: “Mission: Possible”,  turning service challenges into customer loyalty

This week marks Customer Service Week, a global celebration that highlights the vital...


Features

Beyond output: Why Nigeria’s 43% drop in Crude earnings is a wake-up call

Nigeria’s oil industry appears to be sending a troubling message. The country...

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse...

From markets to landfills: How Nestlé Nigeria is turning the tide on plastic waste

Six years of sustained action, 61,000 tonnes diverted, and a blueprint for circular...