Spotlight

LATEST NEWS

Ideas Origin Media bolsters leadership with Oyekunle Oyefi, Tosin Oladipo appointment

Ideas Origin Media has announced the appointment of Oyekunle Oyefi as Business Lead...

2026 Cannes Lions:  Another strong proof of how Nigerian talent continues to break barriers, shape global conversations

As the lights of global creativity prepare to shine once again on Cannes, France,...

IMC

Strategic PR to see bigger budgets, tighter measurement in 2026 as 2025 winds down – Bukky George Taylor

As the industry prepares to close out 2025 and enter a new cycle of communication...

Advertising professionals map out trends set to shape industry in 2026

The As 2025 gradually winds down, Nigerian advertising professionals are already...


Features

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts...