Spotlight

LATEST NEWS

Carloha Nigeria extends award-winning Carlohacare 6-6-7 package to new energy vehicles

As the adoption of New Energy Vehicles (NEVs) continues to gain momentum across Nigeria,...

AI fuels global ad boom as WPP Media lifts 2026 industry outlook to $1.3 trillion

Artificial intelligence is rapidly reshaping the global advertising economy and,...

IMC

Nigeria’s power bank market faces challenges but Set for growth – Report

According to 6Wresearch, Nigeria’s power bank import market in 2024 remained dominated...

Guinness Nigeria names Olukemi Ogunsakin Head of Corporate Communications, Sustainability, CSR

Guinness Nigeria has named Olukemi Ogunsakin as Head of Corporate Communications,...


Features

What 2025’s searches reveal about a culture in transition

Search is not the loudest expression of culture. It is the most honest. Before...

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took...