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In-house marketing teams face delays in adopting AI and Automation, remain reliant on external marketers

By Zion Rufus Global enterprises, despite significant investments in AI and automation,...

AI-powered marketing strategies deliver over 50% surge in ROI despite ethical concerns

By Zion Rufus  While the integration of artificial intelligence (AI) into marketing...

IMC


Features

Lions Live 2020: ‘Companies act surprised by racism as if they’ve never seen it’

Day four of Lions Live saw David Droga, founder and creative chairman, Droga5;...

David Ogilvy’s enduring legacy on advertising

Even in death, David Mackenzie Ogilvy, a British Advertising tycoon lives on....

Are you editing your life, media career?

By Lekan Otufodunrin If editing can ensure we produce good copies, how about...