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Nigeria’s pharmaceutical imports plummet by 63% over two-year span

By Joseph Ekeng In a significant blow to Nigeria's healthcare system,...

NVIDIA shares soar amidst AI boom, lift bets

By Felicia Nwosu Nvidia, the leading chips company, is one of the top...

IMC


Features

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...

Optimising thought leadership for reputation management

You may consider it inappropriate if I say the term 'thought leadership' has...

CoCa-Cola: 134 years of sterling brand consistency and currency

Just as being good looking supposedly gives people an advantage in life, brands...