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LATEST NEWS

IAA constitutes new Board of Trustees to drive global industry transformation

By Zion Rufus  The International Advertising Association (IAA) has taken a significant...

Global economy braces for major supply chain disruptions, increase in food and oil prices

By Zion Rufus  Amidst ongoing geopolitical tensions and the ever-evolving global...

IMC


Features

AI should be used to augment human creativity, not replace it

"It's easy for AI to come up with something novel just randomly. But it's very...

Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily...

Creative Rebellion Essays: Ceremonies and creativity

By John Couch I had an engrossing and philosophical discussion with the founders...