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Pioneering marketing solutions provider, Market Engine, to host innovative product workshop

By Zion Rufus Market Engine, a trailblazing technology-based company renowned...

WFA playbook 2023 charges CMOs to change internal culture to deliver data ethics

By Felicia Nwosu A playbook titled: WFA Data Ethics Playbook 2023, developed by...

IMC

Features

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating...

What does it take to build a world-class operation in a rapidly declining market?

“Be nice to nerds, chances are you will end up working for one.” This is...