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Top marketing strategies for Black Friday

By Oluwaseyi Lawal As the holiday season approaches, businesses are gearing...

$1 billion TikTok creator fund is being shut down

By Kingsley Odii TikTok has announced that its $1 billion creator fund, which...

IMC


Features

OOH in a pandemic: When crisis catalyses collaboration

When lockdown was first announced, out of home (OOH) advertisers reacted in...

Why marketers should not self-isolate during crisis – Emma Agu

Paper presented at a recent Advertisers’ Association of Nigeria (ADVAN) digital...

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against...