Spotlight

LATEST NEWS

Ayoola urges brands to prioritise local relevance over copy-and-paste strategies

Abayomi Ayoola, chief executive officer and managing director, Exposé Marketing...

‎TBWA\Concept Unit appoints George Isitua-Onukwu as CEO

The Board of TBWA\Concept Unit, the Lagos-based creative agency within the TBWA Worldwide...

IMC

 Amos Oladele leads industry Night of Tributes as MARKETING EDGE honours late Publisher, Asiwaju John Ajayi

There are nights when an industry gathers not to celebrate success or debate ideas,...

Reputation Management Summit charts new course for Nigeria’s global image

Leaders from across Nigeria’s public and private sectors gathered in Abuja recently...


Features

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising....

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are...

As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....