Spotlight

LATEST NEWS

Instagram launches Instants, a disappearing photo feature that looks very familiar

Meta has officially launched Instagram Instants, a new disappearing photo-sharing...

Elev8 Media launches fully digital outdoor advertising platform

ELEV8 MEDIA, one of Lagos’s foremost premium outdoor advertising companies, today...

IMC

Johnvents Group extends its sympathies to MARKETING EDGE Group

Johnvents Group has expressed deep sorrow over the passing of the Founder and Publisher...

02 Academy condoles with MARKETING EDGE on the passing of its Founder & Publisher, John Ajayi

Dear Marketing Edge Team and the Family of Mr. John Ajayi, On behalf of everyone...


Features

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...