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Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that the...

Mark Taylor takes the reins as Chief People Officer at WPP

WPP has appointed Mark Taylor as its new Chief People Officer, tasking him with leading...

IMC

For the second year running, Coca-Cola turns to AI for iconic “Holidays Are Coming” Christmas ad

Remember the backlash Coca-Cola faced last year after releasing its AI-generated...

PepsiCo unveils brand-new identity after 25 years

PepsiCo, home to over 500 iconic brands including Gatorade, Quaker, Siete, 7UP, Mountain...


Features

International Men’s Day: Celebrating the men who inspire change

Today, the world celebrates International Men’s Day, a moment to honour men...

“All roles, one desk”: The rise of the solo B2B marketer

The volume and speed of B2B marketing have never been higher. Campaigns require...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike...