Spotlight

LATEST NEWS

When $83 billion can’t buy what consumers won’t use

On march 18, 2026, Meta announced it would shut down Horizon Worlds, the virtual...

Sprite revives the Lymon and reinvents its look for  global comeback

Sprite is stepping boldly into a new chapter, bringing back its iconic Lymon symbol...

IMC

MARKETING EDGE honours Victoria Abiola Ajayi with Leadership Award in Broadcasting as a shining emblem of excellence

In a hall filled with industry legends and giants, the moment Victoria Abiola Ajayi’s...

TVC’s Your View bags EDGE Award as Most Outstanding TV Breakfast Show of the Decade

When Television Continental launched "Your View" on May 29, 2013, the all-women morning...


Features

Meta’s moral margin: how much is too much when scam ads drive billions?

Internal documents leaked from Meta Platforms reveal a troubling reality: the...

The era of cultural precision: Why local nuance beats global reach

When a Lagos fintech commercial evokes more emotion than a global soft drink...

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing...