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Marketers tackle polarization, 13% advocate shift from purpose-driven strategies

By Zion Rufus  In the wake of increased pressure and challenge of balancing brand...

Lagos Rising Campaign gets fillip as Appeal Court affirms Sanwo-Olu’s mandate

By Abimbola Mohammed  The Lagos state government political theme campaign themed,...

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Features

Why a brand story makes for good business

If you want to build a successful business, having a strong brand story should...

The death of the cookie won’t destroy independent publishers

As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent...

Folake Ani-Mumuney: Amazon with amazing leadership archetypes

“The character and qualifications of the leader are reflected in the men he/she...