Spotlight

LATEST NEWS

Osunkeye tasks marketers on leveraging technology

By Ibidunni Banjoko A Chartered Marketer and tech leader, Buki Osunkeye, has called...

Marketing strategies for understanding and engaging the millennial audience

By Oluwaseyi Lawal Millennials are the largest consumer segment in the world, with...

IMC


Features

6 Things brands should do when the future feels unpredictable

The timetable for reopening businesses following COVID-19 remains a moving target...

E-commerce: Shifting your communication plan for a rapidly expanding opportunity

Covid-19 is having a dramatic impact on e-commerce – accelerating uptake,...

Lions Live 2020: ‘Companies act surprised by racism as if they’ve never seen it’

Day four of Lions Live saw David Droga, founder and creative chairman, Droga5;...