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Challenges and expectations for Nigeria’s new CBN Governor

By Joseph Ekeng In the wake of the Bola Ahmed Tinubu administration, the...

Consumption of premium alcohol brands surges – Euromonitor

By Felicia Nwosu Leading market research firm, Euromonitor International, has...

IMC


Features

How Covid-19 has created a crisis of context for advertisers

The COVID-19 pandemic has created challenges for every industry around the globe....

Why PR is an essential service in rebuilding your business

With the lockdown regulations being eased, many businesses are reopening their...

AI should be used to augment human creativity, not replace it

"It's easy for AI to come up with something novel just randomly. But it's very...