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LATEST NEWS

Publicis Groupe elevates Nold as Global Chief Financial Officer

By Ibidunni Banjoko Publicis Groupe has revealed its selection of Loris Nold,...

Sanwo-Olu ends LITF with call for survival strategy

By Felicia Nwosu After 10 days of an engaging and exciting exhibition filled with...

IMC


Features

There isn’t traditional or digital PR, there’s just PR

By Efe Obiomah Last week, I read two Instagram posts, back-to-back, about a...

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand...

Why video marketing is important on social media

At least 92% of marketers say that video marketing is an incredibly important...