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“Giving up Smoke” was a campaign teaser – Snoop Dogg

By Ibidunni Banjoko Snoop Dogg, a celebrity rapper and popular weed enthusiast,...

9 Fintech trailblazers whose careers were moulded at Interswitch

By Joseph Ekeng The influence of Interswitch alumni reverberates through...

IMC


Features

What exactly am I paying for? The sponsors’​ dilemma

By Tunji Adeyinka I have had the great privilege of working in my close to...

Brands must dismantle the obstacles to creative effectiveness

Marketing and creative teams shouldn’t be ‘task takers’, but strategic...

Marketing with purpose: 3 Strategies to ignite customer passion

This year has certainly challenged all marketing leaders. Economic uncertainty,...