Spotlight

LATEST NEWS

Expectations heighten as National Advertising Conference beckons

Abimbola Mohammed As part of the buildup to the 2023 National Advertising Conference...

AfDB partners Google to fast-track digital transformation in Africa

By Felicia Nwosu The African Development Bank (AfFB) has signed a partnership with...

IMC


Features

Why marketers should not self-isolate during crisis – Emma Agu

Paper presented at a recent Advertisers’ Association of Nigeria (ADVAN) digital...

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against...

Should your brand self-isolate during a pandemic?

At this uncertain time when businesses are cost-cutting and marketers are being...