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From marketing strategies to cybersecurity, 2024 will witness crucial integration of AI across industries

By Zion Rufus  As we bid farewell to the whirlwind of AI disruptions that emerged...

Sanwo-Olu commissions new Godrej Nigeria factory in Lagos, pledges incentives for businesses

In demonstration of his administration’s commitment to reforms and economic incentives...

IMC


Features

How Insurers can use customer communication to make the most of the COVID-19 moment

With the country still very much in the midst of the COVID-19 pandemic, communication...

Political ad spending this year reached a whopping $8.5 billion

But the correlation between spending and winning isn’t so clear By Steve...

Social media strategy for brands seeking customers’ attention

Social platforms are growing exponentially. According to “We Are Social digital...