Spotlight

LATEST NEWS

President BAT re-appoints Dr. Lekan Fadolapo as DG/CEO Advertising Regulatory Council of Nigeria

By Zion Rufus  President Bola Ahmed Tinubu has reaffirmed the re-appointment...

54% of marketers prefer digital advertising to traditional method – report

By Kingsley Odii In a changing field of marketing, digital advertisement platforms...

IMC


Features

Roads, Research and Big Brother Naija: Nigeria advertising post-Covid-19

By Ronan Redmond We are now six months into the pandemic and for the first...

The best way to address your prospect’s objections

What only matters is if you know how to handle the conversation in a way that... Gets...

Digital or die: Have we overcorrected the fundamentals of marketing?

It only took half a year, but in that time the world as we know it changed forever....