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LATEST NEWS

Nigeria to spend $2bn to lay fibre optics cable

By Ralph Tathagata Bosun Tijani, Nigeria's Minister of Communications, Innovation...

Spotify to cut off 1,500 employees in recent round of layoffs

By Oluwaseyi Lawal On Monday, music streaming giant Spotify revealed plans...

IMC


Features

Can corporate communications stay in the spotlight post-COVID-19?

Over the last decade, public relations professionals became enamoured with words...

The power of headlines in reputation management

By Godfrey Adejumoh It might be a struggle to defend this statement empirically;...

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times....