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Executives debate: Guaranteed media placement is basically paid advertising, not public relations

By Zion Rufus In recent years, there has been a surge in the misconception that...

Sola Akinsiku emerges OAAN president

By Felicia Nwosu Sola Akinsiku has emerged President of the Out-of-Home Advertising...

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Features

Bruno Bertelli presents The Italian Art of Turning Tables Into Homes

Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together...

When marketing meets science fiction

Artificial Intelligence (AI) offers enormous potential, but what about the ethical...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand...