Spotlight

LATEST NEWS

Oluwatobi Babalola joins MediaCom as Senior Manager, media planning and strategy

By Zion Rufus Oluwatobi Babalola assumes the role of Senior Manager, Media Planning...

Meet MARKETING EDGE Q4 2023 Summit Panelist – Jude Odia

Jude Odia is the Managing Director of Starcom Media Perspectives. He is an astute...

IMC

Features

Why brands fail at influencer campaigns, what to focus on in 2021

Back in the early 2000s, the idea of social media influencers was a new concept,...

Four actions businesses can take to start 2021

When ‘lockdown' was declared the word of the year in the out gone year(2020),...

New realities propel media account movement and brands in-house creative

By Kasim Bakare The year 2020 was an unforgettable year for the global economy...