Spotlight

LATEST NEWS

Bud Light shows steady improvement after recent decline in sales

By Joseph Ekeng Global brewing giant AB InBev is celebrating a significant...

U.S. highlights the potential for Nigeria’s creative industry

By Ibidunni Banjoko The Assistant Secretary for the Bureau of Economic and Business...

IMC


Features

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video...

How CTV is changing the future for brands

Marketers are increasingly tuning into data-driven channels such as connected...

IMC practitioners hopeful of business growth despite recession

Against the backdrop of the recent National Bureau of Statistics (NBS) Q3 2020...