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Brands with notable logo revamps in 2023

By Felicia Nwosu The year 2023 was a year of massive brand revolution in logo...

Spotify’s Afrobeats site receives updates as Davido tops 2023 streaming charts

By Anietie Udoh Spotify, the leading music streaming platform, has just...

IMC

Features

The rise and rise of Kia brand in Nigeria’s auto market

Africa’s automotive market is relatively small. According to Deloitte Global...

Why brands need to focus on changes in consumer behavior post-pandemic

By Zion Rufus Some consumer trends have been globally accelerated as the...

Improving your brand positioning strategy to increase brand equity

  By Zion Rufus Brand equity is the value a brand has in the market....