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How Nigerian brands are introducing economy packs to lessen hardship

By Oluwaseyi Lawal In a classic Bottom of the Pyramid (BOP) fashion, amid...

Ogilvy PR appoints Buchanan as Global, EMEA President

By Ibidunni Banjoko  Ogilvy PR, a prominent global communications agency, has...

IMC


Features

How Brands can develop winning social media strategy in 2021

2021 promises a return to a semblance of normalcy and this is one reason to...

Balancing act: Driving sales today and generating demand tomorrow

Year after year, BrandZTM Top Brands valuations demonstrate that strong brands...

Why CMOs must commit reasonable budgets to brand advertising in 2021 – Ronan Redmond

By Ronan Redmond (voted The Outstanding Media Personality of The Year by MARKETING...