Spotlight

LATEST NEWS

NIPR President: Value remains foundation of relevance in modern PR leadership

“Value is the currency that sustains relevance. As a public relations leader, you...

How RESQ turned Flying Fish’s FIFA World Cup watch party into a winning brand experience

The true measure of an experiential marketing agency lies in its ability to translate...

IMC

NIPR, NTA seal broadcast deal for 2026 World PR forum

The Nigerian Television Authority (NTA) has positioned itself to reach global audiences...

ARCON, industry leaders review implications of new tax regime for IMC sector

Nigeria's advertising and marketing sector confronts operational headaches alongside...


Features

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for...