Spotlight

LATEST NEWS

Driving growth through sustainability: FirstBank’s commitment

FirstBank’s Commitment sustainability has become a critical priority for businesses...

Chain Reaction names Mohamad Itani COO to accelerate regional expansion

To accelerate its next growth chapter, digital marketing agency Chain Reaction, United...

IMC

Manpreet Singh: The golden fish of Nigerian Marketing shines as EDGE Outstanding Marketing Personality of the Decade

Indeed, a golden fish has no hiding place, and Manpreet Singh’s brilliance, like...

Global brands boost investment in influencer marketing as budgets hit $39bn in 2025

Influencer marketing has firmly taken its place at the heart of global brand strategies,...

Features

When honesty meets art: the quiet politics of creative feedback

Feedback in advertising has never been a simple exchange. Often, it is rarely...

Soft life, hard currency: How Africa’s Gen Z is redefining luxury and value

For decades, success in Africa carried a single image: endless hustle. It meant...

The beginner’s edge: why agencies lose their spark after day one and how to get it back

The anxious energy, sharp dressing, and burning curiosity of the first day at...