Spotlight

LATEST NEWS

OpenAI raises concerns about slow adoption of Enterprise AI

 OpenAI COO Brad Lightcap delivered an inconvenient truth at India’s AI Impact...

Industry leaders applaud Godfrey’s book, call for deeper strategy in PR practice

Industry leaders have thrown their weight behind Godfrey Adejumoh's newly launched...

IMC

AB InBev  set to replace Heineken as UEFA Champions League beer partner

A major shake-up is brewing in the world of European football sponsorships as AB...

Bolaji Okusaga calls for industry reinvention as PR sector battles economic pressures

Bolaji Okusaga, Managing Director of Precise Platform and its technology-driven subsidiary,...


Features

The two languages of value: Why marketers need financial fluency

Marketing and finance sit on opposite sides of the same table, yet they rarely...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask...

Speed, clarity, and credibility: how AI is redefining B2B buying in 2025

AI continues to transform integrated marketing, and B2B buyers are responding...