Spotlight

LATEST NEWS

WPP taps Estée Lauder’s Choueiri for new chief information officer role

WPP, which has an ambitious blueprint to transform from a conventional agency holding...

Stagwell appoints Nicole Souza as chief growth officer

Stagwell has named Nicole Souza as chief growth officer, North America, succeeding...

IMC

PR Gurus shine at 10th LAPRIGA

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday...

An award wrapped in silence: What my LaPRIGA recognition means in the absence of John Ajayi – Felicia Nwosu

This recognition arrived quietly, wrapped in silence and absence. It was a moment...


Features

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025...

TASTY TOM AND DE RICA unveil millionaire splash promo

Caraway Africa Nigeria Limited has kicked off the Millionaire Splash Promo with...