Spotlight

LATEST NEWS

Nigeria’s insurance problem isn’t demand, it’s access— Leadway

The rapid rise of artificial intelligence is reshaping industries worldwide, and...

African Marketplace Dubai 2026: Opening new pathways to global growth for African entrepreneurs

For many African entrepreneurs, one of the biggest challenges is not creating quality...

IMC

Marketing professionals converge in Lagos for ‘Brands & Banter’ industry event

Marketing professionals, brand strategists, and business leaders recently gathered...

Truecaller strengthens global safety push as paying subscribers hit 4 million milestone

Truecaller has deepened its transition from a caller-identification utility into...


Features

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit...

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic...