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Remembering my encounter with the man who made excellence non-negotiable on his posthumous birthday

As we mark the posthumous birthday of John Tolulope Ajayi today, I find myself reflecting...

MARKETING EDGE, MEDIA EDGE celebrate John Ajayi’s posthumous birthday

June 12 arrived at the MARKETING EDGE and MEDIA EDGE headquarters carrying a profound...

IMC

Global cyber-Attacks surge as African brands face rising threats

Organisations worldwide are grappling with rising cyber threats, and new insights...

ARCON warns State Signage Agencies against illegal Ad vetting directives

The Advertising Regulatory Council of Nigeria (ARCON) has declared unlawful recent...


Features

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are...