Spotlight

LATEST NEWS

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that dove...

YouTube widens deepfake shield, brings politicians, journalists into AI detection net

The screen flickers. A face appears. It looks real, sounds real, feels real. Yet,...

IMC

3 Schools emerge finalists in Glo Innov8 STEM Challenge for Girls

The Glo Innov8 National STEM Competition for girls in senior secondary schools across...

From grey to golden: Olusesan Ogunyooye, Marketing Personality Award Winner, reimagining insurance at AXA Mansard

There was a time when insurance in Nigeria was a shadowy landscape, grey, distant,...

Features

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts...

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become...