Spotlight

LATEST NEWS

Chris Wulff-Caesar is the new MD, CEO, Unilever, Ghana

By Felicia Nwosu Renowned for making significant strides in the marketing landscape...

MARKETING EDGE on TV hosts Ozone Mbanefo tomorrow

By Felicia Nwosu MARKETING EDGE on TV, the leading advertising and brand-centric...

IMC

Features

Agency-client Relationship: Trust key to increasing referrals for business growth

By Felicia Nwosu Trust, transparency and mutual respect may sound very cheap...

La Casera and Gala: Brand war or romance 

By  Elizabeth Olagunju How about a throwback to St Valentine's day. Today...

Tall with giants

By Yomi Badejo-Okusanya From my early secondary school days, I have had a...